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Advertising Age Article Abstract

Over $12B at Stake if NFL Lockout Prevents 2011 Season

Networks, Sponsors, Websites, Fantasy Leagues, Sports Bars and Stadium Workers Will Be Real Losers

By: Rich Thomaselli
Published: January 10, 2011

NEW YORK (AdAge.com) -- Fan outrage would be the least of the fallout if a breakdown in negotiations leads to an NFL lockout during the 2011 season. Add up lost TV ad revenue and sponsor activations, canceled fantasy football leagues and websites, empty sports bars and out-of-work stadium personnel and the price tag would be somewhere north of $12 billion. ...

Full Article Word count: 1123

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