You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How to Win at Facebook Without a Social Media 'Guru' With These Simple Tactics, Anyone Can Be a Facebook 'Guru,' or Just Play One on the Internet By Ashley Ringrose, Published on January 11, 2011 15 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.