x
Advertisement
Scroll to Continue

You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Why Agencies Should Stop Pretending They're in the Technology Business

Shops Should Select the Best Tech for Clients, Not Pretend to Create Their Own

By Judy Shapiro, Published on January 11, 2011 22

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.