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Advertising Age Article Abstract

In Recognition of Those Marketers Who Leave Well Enough Alone

Monkeying With Your Logo Upsets Your Most Faithful Consumers

By: Steve Olenski
Published: January 11, 2011

With all the talk over the past few months regarding new logos, old logos coming back and on and on, I thought it was high time we showed some love to those advertisers who have not changed their logos. ...

Full Article Word count: 616

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