Advertising Age Article Abstract
Piers Morgan Taking Over for Larry King, but His Ads Cost the Same
CNN Has High Hopes for Show; Buyers Take Wait-and-See Approach
NEW YORK (AdAge.com) -- By taping interviews in advance with luminaries such as Oprah Winfrey, Howard Stern, George Clooney and Condoleeza Rice, CNN's new host Piers Morgan is hoping to differentiate himself from his predecessor, good old Larry King. But he still has one thing in common with the old man: ad prices. That means ad buyers aren't excited enough to pay a premium early. ...