You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Celebrities in Advertising Are Almost Always a Big Waste of Money

Study Finds That Big Names Don't Pay Big Dividends

By Peter Daboll, Published on January 12, 2011 37

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.