Advertising Age Article Abstract
The Top 7 Most Discussed but Not Yet Released Movies on Twitter
The Twittersphere Is a Cinematic-Anticipation Engine
One thing even the most casual observer of Twitter quickly learns: TV rules Twitter. (Or to put that another way: The dominant form of "old media" rules one of the darlings of the new social media.) When a hit show is airing, particularly in the U.S. or the U.K., people will tweet about it, and quite probably propel it into Twitter's Trending Topics list. ...