Advertising Age Article Abstract
Latest Stadium Naming-Rights Deal Raises Eyebrows
Five-Year Pact Between Controversial Power Balance, NBA's Kings Points to Problems of Small-Market Teams
CHICAGO (AdAge.com) -- When news broke this week that a controversial and trendy bracelet -- not an airline, cola or car maker -- was the latest to slap its name on an NBA arena, it raised more than a few questions about a sports-sponsorship industry that seemed poised for a major-league rebound. ...