News

Advertising Age Article Abstract

Latest Stadium Naming-Rights Deal Raises Eyebrows

Five-Year Pact Between Controversial Power Balance, NBA's Kings Points to Problems of Small-Market Teams

By: E.J. Schultz
Published: January 13, 2011

CHICAGO (AdAge.com) -- When news broke this week that a controversial and trendy bracelet -- not an airline, cola or car maker -- was the latest to slap its name on an NBA arena, it raised more than a few questions about a sports-sponsorship industry that seemed poised for a major-league rebound. ...

Full Article Word count: 1010

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.