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Advertising Age Article Abstract

NBA Lockout Would Put $1B in TV Ad Revenue at Stake

Also in Danger: Chunk of $2.7B Licensed Products Market

By: Rich Thomaselli
Published: January 17, 2011

NEW YORK (AdAge.com) -- Halfway through the 2010-11 National Basketball Association season, it's already been one of the finest in league history by almost every metric -- and that's just one more reason why a potential lockout and protracted labor negotiation between the owners and the players will threaten far more than simply the bottom line of a financial statement. ...

Full Article Word count: 1000

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