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Advertising Age Article Abstract

Time to Rethink Your Message: Now the Cart Belongs to Daddy

Survey Finds 51% of Men Are Primary Grocery Shoppers, but Few Believe Advertising Speaks to Them

By: Jack Neff
Published: January 17, 2011

BATAVIA, Ohio (AdAge.com) -- Mom is losing ground to Dad in the grocery aisle, with more than half of men now supposedly believing they control the shopping cart. The implications for many marketers may be as disruptive as many of the changes they're facing in media. ...

Full Article Word count: 855

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