Advertising Age Article Abstract
Time to Rethink Your Message: Now the Cart Belongs to Daddy
Survey Finds 51% of Men Are Primary Grocery Shoppers, but Few Believe Advertising Speaks to Them
BATAVIA, Ohio (AdAge.com) -- Mom is losing ground to Dad in the grocery aisle, with more than half of men now supposedly believing they control the shopping cart. The implications for many marketers may be as disruptive as many of the changes they're facing in media. ...