You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract In Defense of Social Media For Decades, Brands Lied, Exaggerated, Omitted Facts and Glossed Over Defects, but Social Media Changed the Balance of Power By B.L. Ochman, Published on January 19, 2011 14 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.