You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Major League Soccer Taps Findlay as First CMO PepsiCo, Unilever Vet Must Translate Attendance Gains to TV Success By Rich Thomaselli, Published on January 20, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.