Advertising Age Article Abstract
Major League Soccer Taps Findlay as First CMO
PepsiCo, Unilever Vet Must Translate Attendance Gains to TV Success
NEW YORK (AdAge.com) -- Major League Soccer has its first chief marketing officer. The 15-year-old U.S.-based league has named J. Russell Findlay as the CMO of both the MLS and Soccer United Marketing, the umbrella group that holds promotional and marketing rights to the league. ...