Advertising Age Article Abstract
Edelman Is No. 7 on the Ad Age Agency A-List
As Others Seek More Authentic Communication, Agency Keeps a Broadened Competitive Set at Bay by Always Approaching From the Conversation Side
NEW YORK (AdAge.com) -- The frenzy over the social-media sphere has created a debate over who should "own" the space -- digital shops, traditional shops or the marketer itself. Ironically, what tends to get lost in the noise over tools and ownership is the focus on conversation. But it's just that focus that has put PR giant Edelman in the center of the action. ...