You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Wieden & Kennedy Is Ad Age's Agency of the Year It's Always Been About the Work -- and Nike. But These Days, the Indie Shop Is Forging Fruitful Relationships With Target, P&G, Chrysler and Others By Rupal Parekh, Published on January 24, 2011 16 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.