Advertising Age Article Abstract
Colgate Keeps Triclosan in Its $1B Total Brand
But Marketer Replaced Pesticide/Fungicide in Dish Detergent Amid Consumer, Regulatory Scrutiny
BATAVIA, Ohio (AdAge.com) -- Colgate-Palmolive Co. in recent months has begun removing triclosan from dish detergent amid growing consumer, regulatory and legislative scrutiny of the antibacterial ingredient. But it's still the key active ingredient in Colgate Total Toothpaste, a billion-dollar-plus global brand. ...