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Colgate Keeps Triclosan in Its $1B Total Brand

But Marketer Replaced Pesticide/Fungicide in Dish Detergent Amid Consumer, Regulatory Scrutiny

By: Jack Neff
Published: January 24, 2011

BATAVIA, Ohio (AdAge.com) -- Colgate-Palmolive Co. in recent months has begun removing triclosan from dish detergent amid growing consumer, regulatory and legislative scrutiny of the antibacterial ingredient. But it's still the key active ingredient in Colgate Total Toothpaste, a billion-dollar-plus global brand. ...

Full Article Word count: 702

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