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Advertising Age Article Abstract

Study Brings New Meaning to the Words 'Media Diet'

Ad Age/IPSOS Survey Finds We'd Rather Give Up Food Than Cable, Cellphone

By: Matt Carmichael
Published: January 24, 2011

CHICAGO (AdAge.com) -- If you had to surrender your cable, your mobile phone or internet, which would you choose? Well, 8% of respondents in our exclusive AdAge/Ipsos Observer study were having none of it -- saying they would rather forgo eating than give up a media consumption device. ...

Full Article Word count: 792

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