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Advertising Age Article Abstract

Omnicom Shops Vie for Sierra Mist

Goodby Is Lead Agency for Pepsi's Lemon-Lime Soda Brand

By: Natalie Zmuda
Published: January 24, 2011

NEW YORK (AdAge.com) -- PepsiCo is conducting an agency review for its Sierra Mist brand, and a handful of Omnicom Group shops are vying for the lemon-lime soda account, executives close to the matter say. ...

Full Article Word count: 431

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