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Advertising Age Article Abstract

Facebook Turns the 'Like' Into Its Newest Ad

Say Something About a Brand? It Could End Up as an Ad in Your Friends' Feeds

By: Irina Slutsky
Published: January 25, 2011

SAN FRANCISCO (AdAge.com) -- The ubiquitous "like" is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls "sponsored stories." ...

Full Article Word count: 617

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