You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Facebook Takes People-Centric Ads to the Next Level Welcome To A New Era Of Social Marketing, Where You Can Empower Your Fans To Be Your Ambassadors By Michael Lazerow, Published on January 26, 2011 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.