You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why So Many Augmented Reality Apps Fail in the Real World Plenty Look Great in the Demo Video, but on Your Phone It's Another Story By Matthew Szymczyk, Published on January 28, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.