You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Is Cross-Cultural an Industry Breakthrough or Threat to Ethnic Shops? While Some Praise Concept of a Unified Message, Others Argue General-Market Agencies Are Using it to Move in on Others' Turf By Michael Bush, Published on January 31, 2011 20 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.