Advertising Age Article Abstract

Survey: Women Prefer Sex to Chocolate -- but Not Money

Respondents Would Rather Take $1,000 Over Both to Spend on Beauty Products in 'Me-covery'

BATAVIA, Ohio (AdAge.com) -- Given a choice between great sex every week for five years and free chocolate every week for five years, U.S. women pick sex by a 73% to 27% margin. But by a considerably higher margin women choose a lump sum of $1,000 in cash over the weekly chocolate -- 91% to 9% -- according to a new tracking survey by Saatchi Wellness and Time Inc. ...

Full Article Word count: 506

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