Advertising Age Article Abstract
Survey: Women Prefer Sex to Chocolate -- but Not Money
Respondents Would Rather Take $1,000 Over Both to Spend on Beauty Products in 'Me-covery'
BATAVIA, Ohio (AdAge.com) -- Given a choice between great sex every week for five years and free chocolate every week for five years, U.S. women pick sex by a 73% to 27% margin. But by a considerably higher margin women choose a lump sum of $1,000 in cash over the weekly chocolate -- 91% to 9% -- according to a new tracking survey by Saatchi Wellness and Time Inc. ...