Advertising Age Article Abstract
Reckitt Benckiser Revives Home Sex Parties
Durex Marketer Wants to Get Guests Atwitter About 'Wegasms'
BATAVIA, Ohio (AdAge.com) -- How do you get women to talk more about condoms, lubricants and sex aids on Facebook and Twitter? It turns out having them throw parties for their friends and supplying them all with big boxes of samples along with drink cozies emblazoned with the slogan "Stick It In" can help. Reckitt Benckiser is trying to drum up social media chatter for Durex condoms, whichtried its second go round with House Party, a firm that arranges in-home gathering to build buzz about new products. ...