Advertising Age Article Abstract
Digital Divide: Segregation Is Alive and Well in Social Media
Are Trend Watchers Even Aware of How Much They Don't Know
As marketers continue to drop traditional ethnic media and scramble to create the "ultimate cross-cultural digital experience and platform," one should take note of America's behavior on the web. Youth are everywhere on the web. But ethnic Internet users, both younger and older, are "congregating in spaces where there are people like them, or where they feel comfortable bringing people like them." ...