Advertising Age Article Abstract
People.com Gets 1 Billion Page Views, a First for People and Likely for Magazines
Why Milestone Only Translates Into 14% of Ad Revenue
NEW YORK (AdAge.com) -- People magazine's website generated 1 billion page views in January, a first for the magazine and, it's likely, a first for all magazine websites. But how is a billion page views just good for 12% to 14% of overall ad revenue? ...