Advertising Age Article Abstract
Doritos Gets Jump On Pre-Super Bowl Web Video Buzz
Paid Placements and Hint of Controversy Drive Big Week for the Big Game Advertiser
NEW YORK (AdAge.com) -- While many big marketers are keeping fingers crossed for viral buzz to follow their Super Bowl spots, which will air Sunday before an estimated 100 million eager viewers, a few brands are getting a head start in the viral video space -- one with big payoffs. ...