You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Apple, Campbell's Say iAds Twice as Effective as TV A Nielsen Study Shows iPhone Users Are Paying Attention, While TV Viewers Not so Much By Kunur Patel, Published on February 03, 2011 15 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.