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Advertising Age Article Abstract

Apple, Campbell's Say iAds Twice as Effective as TV

A Nielsen Study Shows iPhone Users Are Paying Attention, While TV Viewers Not so Much

By: Kunur Patel
Published: February 03, 2011

NEW YORK (AdAge.com) -- It's been seven months since the first iAds -- Apple's bid to reinvent mobile advertising -- started popping up on iPhones and iPods, and now that those campaigns are over, we're seeing the first effectiveness study, funded by Apple and one of iAd's early adopters, Campbell's. ...

Full Article Word count: 702

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