Advertising Age Article Abstract
Playing Card Marketer Aims to Adapt to Digital Age
Taps Rockfish to Make Old-School Product Cool, Web Game May Be in the Cards
BATAVIA, Ohio (AdAge.com) -- For 143-year-old U.S. Playing Card, digital media might seem more the problem rather than the solution as consumers spend more time with digital games. But the leading player in playing cards has named Rockfish Interactive its first digital agency of record, even though it doesn't have a traditional creative or media shop. ...