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Advertising Age Article Abstract

Will Social Media Slay the Super Bowl?

No, It Will Only Increase the Big Game's Importance

By: Tim Calkins and Derek Rucker
Published: February 03, 2011

Social media doesn't address the challenge of breakthrough. Having a Twitter account and a Facebook page is fine, but these tools will not attract people on their own. Similarly, a website is a passive vehicle -- people have to go looking for it. That's why, in a world where marketers struggle to get attention, the Super Bowl is more valuable than ever. ...

Full Article Word count: 1223

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