News

Advertising Age Article Abstract

Retail America Is Having a Big Sale -- but for How Long?

Deals, Dips, Discounts: Companies Risk Losing Customers Down the Road

By: Al Ries
Published: February 07, 2011

Like most marketing fads, the coupon craze is typical of the follow-the-leader thinking rampant in the marketing community -- if everybody is using coupons, then they must be an effective marketing tool. And they are -- in the short term. ...

Full Article Word count: 1130

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.