You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Taco Bell Uses Humor, Social Media to Dig Itself Out of Beef Scandal It May Emerge From 'Tacogate' With a Stronger Bond With Its Customers By Craig Daitch, Published on February 04, 2011 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.