You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Chrysler to Run Two-Minute Ad in Super Bowl Extra-Long Ad Possibly a First, Certainly Costs a Fortune By Brian Steinberg, Published on February 04, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.