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Advertising Age Article Abstract

How 'Chimpus Commercialus' Went From Ad Star to Endangered Species

Pressure From Animal-Rights Groups Has Agencies Pledging Not to Use Great Apes for Ad Entertainment

By: Brian Steinberg
Published: February 06, 2011

NEW YORK (AdAge.com) -- Before this year's Super Bowl, it had likely been years since most Americans had seen a national TV spot featuring an ape. That's because chimpus commercialus and its kin, thanks to pressure put on marketers and ad agencies by animal-rights groups, are on the verge of extinction. But there are still reminders. ...

Full Article Word count: 1272

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