Advertising Age Article Abstract
How 'Chimpus Commercialus' Went From Ad Star to Endangered Species
Pressure From Animal-Rights Groups Has Agencies Pledging Not to Use Great Apes for Ad Entertainment
NEW YORK (AdAge.com) -- Before this year's Super Bowl, it had likely been years since most Americans had seen a national TV spot featuring an ape. That's because chimpus commercialus and its kin, thanks to pressure put on marketers and ad agencies by animal-rights groups, are on the verge of extinction. But there are still reminders. ...