Advertising Age Article Abstract
As Super Bowl MVP, Packers Quarterback Rodgers Likely to Score Endorsements
Scandal-Free Background and Pop-Culture Cachet Are in His Favor
NEW YORK (AdAge.com) -- Green Bay Packers quarterback Aaron Rodgers has often been mentioned in the same breath as Peyton Manning and Tom Brady when it comes to elite QBs in the National Football League. But now that he's led the Packers to the Super Bowl title and was named the game's Most Valuable Player, experts say he'll be joining Messrs. Manning and Brady among the game's elite endorsers as well. ...