You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

The Lowly Ad 'Impression' Has Become Meaningless, So Lets Kill It

Time to Stop Deceiving Ourselves and Others By Forcing Impression Metrics on Everything That Moves in Media

By Dave Morgan, Published on February 09, 2011 14

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.