You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Super Bowl of Social Media? Maybe Next Year Most of These Ads Could Have Run Before the Internet Was Invented By Ian Schafer, Published on February 08, 2011 28 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.