You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Is Unliking the Same as Disliking? Super Bowl Social Sentiment and the 'Unlike' Button in Our Social-Media Data Roundup By Matt Carmichael, Published on February 08, 2011 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.