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Advertising Age Article Abstract

The Great Groupon Super Bowl Controversy: Day Three

Critics, Comedians Pile On; Company Soldiers Forward

By: Sheila Dougherty
Published: February 08, 2011

I think now we can safely say that Groupon doesn't do anything by half-measures. Its first national retail deal was big: The Gap. Its foray into TV advertising: Super Bowl XLV, baby. And its first gaffe? That was huge, too. ...

Full Article Word count: 450

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