Advertising Age Article Abstract
Virgin America on Why Twitter, Facebook Are More Important Than TV
Carrier's Top Marketer Porter Gale: 'Other Airlines Should Recognize That Social Media Is Not Going Away'
NEW YORK (AdAge.com) -- Virgin America's top marketer, Porter Gale, spoke with Ad Age about the revenue streams social-media outlets are starting to generate, what legacy carriers can learn from its use of social media and whether it will ever become a big TV spender. ...