You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Brands on U.S. Sports Jerseys? Probably Just a Matter of Time Horizon Study Finds Sponsored Team Apparel Could Generate More Than $370 Million in Ad Value By Michael Bush, Published on February 10, 2011 17 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.