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Advertising Age Article Abstract

Old and Improved: Relationships That Last for a Century

Clients and Agencies Cite Trust, Respect, Adaptation. If There's a Problem, Change the People, not the Shop

By: Bradley Johnson
Published: February 14, 2011

LOS ANGELES (AdAge.com) -- Here's a look at some of the industry's longest-lived marriages -- relationships that have lasted through mergers, recessions, bankruptcies, management upheaval and the emergence of new media from radio to TV to digital. ...

Full Article Word count: 1884

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