Advertising Age Article Abstract
Old and Improved: Relationships That Last for a Century
Clients and Agencies Cite Trust, Respect, Adaptation. If There's a Problem, Change the People, not the Shop
LOS ANGELES (AdAge.com) -- Here's a look at some of the industry's longest-lived marriages -- relationships that have lasted through mergers, recessions, bankruptcies, management upheaval and the emergence of new media from radio to TV to digital. ...