Advertising Age Article Abstract
VW's 'The Force' Wins Online Battle of Super Bowl Ads, but What's That Worth?
Plenty of PR, More Than $500,000 in Free Media So Far, According to Kantar Video
NEW YORK (AdAge.com) -- The verdict is in, and Volkswagen's "The Force," starring "Little Darth," won the online battle of the Super Bowl ads by a long shot, with nearly 20 million views in three days following the big game, according to analytics firm Kantar Video. ...