You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract VW's 'The Force' Wins Online Battle of Super Bowl Ads, but What's That Worth? Plenty of PR, More Than $500,000 in Free Media So Far, According to Kantar Video By Michael Learmonth, Published on February 11, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.