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Advertising Age Article Abstract

The Secret to Secret's Success? BPA

Thanks to Social Media P&G Deodorant Brand Looks to 'Blow People Away' With Random Acts of Kindness

By: Jack Neff
Published: February 14, 2011

NEW YORK (AdAge.com) -- The secret for Procter & Gamble Co. was Brussels sprouts. ...

Full Article Word count: 517

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