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Advertising Age Article Abstract

Al Gore on Keith Olbermann, 'SportsCenter' and MSNBC

Current TV Chairman Explains Why the TV Host Fits His Obscure Cable Network

By: Nat Ives
Published: February 11, 2011

NEW YORK (AdAge.com) -- Keith Olbermann was "the person most responsible for innovating and establishing" SportsCenter on ESPN, and "more responsible" than anyone else for the success of MSNBC, Current TV Chairman Al Gore said in New York on Thursday. Watch Mr. Gore explain why Current hired Mr. Olbermann, giving him a piece of the company in the process. ...

Full Article Word count: 276

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