You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Meet the Guy With 94 Million Loyalists: United's O'Toole

Executive Is Charged With 'Unprecedented' Task of Melding Mileage Plus and Continental OnePass

By Jennifer Rooney, Published on February 14, 2011 2

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.