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Advertising Age Article Abstract

'Sweep It All With Kmart' Game Show Debuts on Univision

Retailer Showcases Products in Branded-Entertainment Effort on Spanish-Language TV

By: Laurel Wentz
Published: February 14, 2011

NEW YORK (AdAge.com) -- Univision's new Spanish-language game show is set in a replica of a Kmart store, where contestants compete in a flurry of supermarket sweepstakes-like challenges showcasing Kmart products from Hispanic-oriented lines including Selena Gomez-branded clothing to toys and tools. "Arrasa con Todo con Kmart" ("Sweep It All with Kmart") debuted Feb. 12 in an hour-long Saturday afternoon slot. Goya is also a sponsor. ...

Full Article Word count: 682

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