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Advertising Age Article Abstract

Speichert Looks for 'Big Growth Bets' as First CMO of L'Oreal

Company's Top Marketer Is Working to Find Common Strategies for Various Units as It Seeks a Billion New Consumers

By: Jack Neff
Published: February 21, 2011

In an interview with Ad Age, L'Oreal CMO Marc Speichert outlines how he sees his new role at the world's biggest beauty marketer and how he's going about making sure the U.S. contributes at least its share of L'Oreal's new consumers over the next decade. ...

Full Article Word count: 1270

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