You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract As 2011 Super Bowl Faded, Doritos and Snickers Proved Lasting Winners But Some Brands' Buzz Got Worse After the Game, Study Finds By Michael Bush, Published on February 16, 2011 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.