Advertising Age Article Abstract
And the Award for Making Us Care About Stupid Awards Shows Again Goes to ... Twitter!
The Top 10 Trending Topics on Twitter This Week
Figuring out what's a trend vs. a subtrend on Twitter isn't easy. Especially in a week like this one. Take the Grammys, for instance. No surprise that the show tops our Top 10 Trending Topics on Twitter chart. But two pop stars who appeared on the show -- Lady Gaga and Justin Bieber -- had lots going on this week besides, respectively, arriving on the Grammy stage in a giant egg and engaging in a weird, sweaty little pas de deux with Usher. ...