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Advertising Age Article Abstract

Skinny Pepsi Can Launch Is Heavy With Controversy

Diet Brand Rolls Out Slim Can to Appeal to Fashion-Forward but Some Find Thinner-Is-Better Idea Offensive

By: Natalie Zmuda
Published: February 21, 2011

After years of minimal media spending -- surprisingly, sales have been steady despite the piddling outlay -- Diet Pepsi is introducing a new package, the Skinny Can, and building a major marketing program around it. ...

Full Article Word count: 874

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